The complication of simplicity: A negotiated reading

Continuing to look at the way meaning is conveyed through advertising, the tagline for this  coconut water product in one poster is “our plant is a plant”, referring to the source of the drink as being a naturally grown plant product.  We are immediately drawn to the bold background colour, similar to that of a clear blue sky, an echo of the representation of sky within the image on the featured product packaging, suggesting a connection between “an object and a world” (Williamson, p37). Continue reading